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Responsible for gathering, structuring, and analyzing data and providing recommendations to management. Supports the development of standard data analyses, reports, and dashboards. The individual will take lead on analysis and optimization recommendations for Discover Home Equity’s digital marketing efforts. Additionally he / she will manage programmatic digital display campaigns for both direct response and awareness. Formulate the strategy to onboard and leverage a Data Management Platform DMP to fuel marketing innovation.
Key for success will be a passion for growth and experience with digital marketing data, advanced analytic techniques and data visualization tools.
Provide thought leadership & strategic thinking to translate business problem into analytical framework(s), and independently recommend actions and provide business insights
Establish and maintain effective performance tracking for digital marketing campaigns; identify improvement opportunity, form hypothesis, propose, design and implement tests to drive strategy enhancement and optimization.
Provide optimization recommendations for spend allocation by strategy/channel
Manage programmatic digital display media channel
Lead the development of advanced analytics including customer segmentation, optimization, prescriptive analytics and recommendations to solve business problems
Operate as a lead for statistical analysis, test and design of experiment, analysis methodology, modeling & application, and initiative value determination framework
Gathers, structures, and analyzes data from multiple sources.
Presents the results of data analyses and recommendations to management and process owners.
Partners with the business to identify the appropriate data sources and analysis methodology to meet business needs.
Develops comprehensive cost-benefit analyses to capture financial and other impacts of initiatives.
Coaches and guides less experienced analytical professionals in statistical concepts, principles, and tools.
Supports the development of standard data analyses, reports, and dashboards.